A wedding dress is both an intimate and personal for a woman – it must reflect the personality and style of the bride.Carolina Herrera

There is nothing more iconic for a bride than looking like a ‘dream come true’ in the most beautiful bridal gown. With so much charm to it, buying a wedding gown is the ultimate challenge before any wedding.

London is the home to many bridal boutiques and offers a real shopping treat in wedding gowns. With the boutiques stocking the most beautiful and latest hot couture designs in wedding gowns London, brides can own the best from the biggest bridal designers in the world. With so many options around, it is important to make choices and find that perfect wedding gown, which is ultimately meant for you. At Always and Forever Bridal London, we pride ourselves on being a leading premier bridal wedding dress stockist in London. In this blog, we share tips on ‘How to shop for a wedding gown in London?’.

LOOK FOR INSPIRATIONS THAT MATCH YOUR STYLE: Start by figuring out which bridal designer inspires you the most with the help of online research, social media, wedding magazines, and blogs.

ONLINE RESEARCH HAS A LOT OF ADVANTAGE: Stalk your favorite boutiques on social media, browse through their website and go through the testimonials from their clients.

GET INFORMATION ABOUT THE SERVICES BEING OFFERED: Ask yourself! Is the wedding gown being offered within your budget? Are their options available in your size? Would the boutique be able to provide the dress on time? What are the additional services being offered by them? Are they doing alterations for you?

YOUR BUYING EXPERIENCE AT THE BOUTIQUE COUNTS! Make sure that you have a great two-way-communication with the representative at the boutique. Do you feel comfortable with their bridal consultant and the staff? Are they helpful in the first appointment and would they be available for the fittings? Does your intuition allow you to trust them? Are they offering you the best price? Does the boutique have ‘everything bridal’ available in one place?


USE YOUR FINANCES WISELY: Take your time, but always set a budget before visiting the boutique and stick to it. This will make things easier for you and everyone around.

CHOOSE THE CORRECT WEDDING GOWN: Be considerate of the venue and wedding style before finalising the wedding gown, as it would be beautiful if the theme and the venue compliment the wedding gown.

PERFECT FIT! PERFECT FIT! Understand the importance of having a perfect fit. It is always recommended to try wedding dresses when you are ready to buy one, preferably a month or two before the wedding.

With the whole world set to watch you as you walk down the aisle in that beautiful wedding gown – make the most of your wedding gown selection.

If you are looking for perfect bridal gowns in London or bridal gowns in Berkshire – visit our trusted bridal store for the best in wedding dresses, bridesmaid wear, formal wear, and accessories. At Always and Forever Bridal London, we support the largest collection of designer bridal and wedding collection. Our stock has the best from Nicole Sposa, Mori Lee, Madeline Gardner New York, Pollardi Couture, Alessandra Rinaudo, Modeca Europe, House of Nicholas, Made with Love, Opulence, Romantica of Devon, Mark Lesley, Jadore and many more. Moreover, the dresses at our boutique start from as little as £200!