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About Us

Always and Forever Bridal Shop London

Always & Forever, in Hounslow, has over 2,500sq.ft. of Wedding & Bridesmaid Gowns, Prom & Evening Wear, & Mother of the Bride as well as a large selection of Accessories; in fact, everything you could ever need for all those special occassions.

We feature designers such as Pollardi Couture, Nicole Sposa, Alessandra Rinaudo, Mori Lee, Modeca Europe, Made with Love, Mark Lesley and many, many more and you can experience the intriguing insight of a 360° mirror stage.

Within the store there is a “SALE” Bridal Room, with dresses starting from as little as £200.

Always & Forever have been established for over 28 years and we hold over 700 gowns in stock.

Our continued success is due primarily to our customers’ recommendations, that is why you are important to us. Our aim is for you to relax and enjoy the experience – we don’t make any demands, (no maximum time limit; no limit to the amount of gowns you may try), we are here purely for you, so that you may experience the magic.

Feel free to bring along family & friends – we welcome all and we have endless coffee or, if you prefer, bring some bubbly to celebrate finding your beautiful gown.

We pride ourselves in our friendly and professional service, so thank you for taking the time to visit our site and we look forward to seeing you soon, at one of our stores.


  • Another happy bride from always and forever truly stunning

  • A quick note to say a big THANK YOU.

    Just the second dress I tried; you altered it to be my dream.

    You are a master of your trade and a true professional. I cannot thank you enough for your beautiful work.

    Catherine Kinnard
  • One of our stunning brides tia in an always and forever lace gowns comes with lace bolero sleeveless 3/4 length or long sleeves

  • featured on don’t tell the bride uk

    Lauren and Perry
  • One Of Our Stunning Brides TIA Wearing An ALWAYS AND FOREVER Lace Dress comes with jacket sleeveless 3/4 length sleeves or long sleeves

  • Stunning bride in an Ian Stuart gown

    Jenny Black
  • Hannah wore a stunning mori lee gown

  • Lauren wore a stunning Hilary Morgan gown

    Lauren Muncey
  • Stunning bride Christine Peploe wearing an enzoani gown and dessy bridesmaids and flower girls dresses.

    Christine Peploe
  • Stunning bride

    Rachel Zarfati
  • Wearing a stunning mori lee gown

    Kelli Holt
  • Stunning bride


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