Bridal - Bridemaids and Wedding Dresses

At Always and Forever Bridal London – Melbourne, We pride ourselves on being the leading premier bridal wedding dresses stockist in London. We support one of the largest collections of beautiful wedding gowns in London. Always and Forever carry award winning bridal and exclusive designers from London – Melbourne;- such as , Nicole Sposa,  Mori Lee, Madeline Gardener New York, Pollardi Couture, Alessandra Rinaudo, Modeca Europe, House of Nicholas, Made with Love, Oppulence, Romantica of Devon, Mark Lesley, Jadore and many more.

With over 28 years in the Industry, Always and Forever Bridal is a family run and owned business, renowned for its customer service, Always and Forever has become London’s most sort after and trusted bridal store, for brides to be when shopping for their Wedding Gowns and Bridesmaid Dresses.

wedding gown

Designer Wedding Dresses and Gowns

Always & Forever, in Hounslow, has over 2,500sq.ft. of wedding & bridesmaid gowns, prom & evening wear, & Mother of the Bride as well as a large selection of accessories; in fact, everything you could ever need for all those special occassions.

We feature designers such as Pollardi Couture, Nicole Sposa, Alessandra Rinaudo, Mori Lee, Mark Lesley and many, many more and you can experience the intriguing insight of a 360° mirror stage.

Within the store there is a “sale” bridal room, with dresses starting from as little as £200.

wedding gown for bride

Custom Wedding Dress Service

The perfect gown is only limited to your own imagination aswe now have our Custom Design Bridal Service. Where you can create your own personalised wedding dress,from Vintage to Bo Ho, Princess Classic to Modern sleek designs. Always and Forever are committed to providing our brides with the ultimate designer experience here in London.



  • A quick note to say a big THANK YOU.

    Just the second dress I tried; you altered it to be my dream.

    You are a master of your trade and a true professional. I cannot thank you enough for your beautiful work.

    Catherine Kinnard
  • One of our stunning brides tia in an always and forever lace gowns comes with lace bolero sleeveless 3/4 length or long sleeves

  • Lauren wore a stunning Hilary Morgan gown

    Lauren Muncey
    Lauren Muncey
  • Stunning bride Christine Peploe wearing an enzoani gown and dessy bridesmaids and flower girls dresses.

    Christine Peploe
    Christine Peploe
  • Wearing a stunning mori lee gown

    Kelli Holt
    Kelli Holt

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