We began in 1998 as a retail store and have grown into an award-winning bridal manufacturer. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.

About the collections. For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.

A&F BRIDES

  • Another happy bride from always and forever truly stunning

    Haley
  • A quick note to say a big THANK YOU.

    Just the second dress I tried; you altered it to be my dream.

    You are a master of your trade and a true professional. I cannot thank you enough for your beautiful work.

    Catherine Kinnard
  • One of our stunning brides tia in an always and forever lace gowns comes with lace bolero sleeveless 3/4 length or long sleeves

    Tia
  • featured on don’t tell the bride uk

    Lauren and Perry
  • One Of Our Stunning Brides TIA Wearing An ALWAYS AND FOREVER Lace Dress comes with jacket sleeveless 3/4 length sleeves or long sleeves

    Tia
  • Stunning bride in an Ian Stuart gown

    Jenny Black
  • Hannah wore a stunning mori lee gown

    Hannah
  • Lauren wore a stunning Hilary Morgan gown

    Lauren Muncey
  • Stunning bride Christine Peploe wearing an enzoani gown and dessy bridesmaids and flower girls dresses.

    Christine Peploe
  • Stunning bride

    Rachel Zarfati
  • Wearing a stunning mori lee gown

    Kelli Holt
  • Stunning bride

    jessica

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